IBM has announced that
Agora SA, one of Poland's largest media companies operating across print, Internet, radio, and outdoor advertising channels, has acquired four of IBM's new POWER7 systems to reduce its data center costs and provide better service to its customers by managing millions of data-intensive transactions across its media channels and analyzing that data in real time.
The new systems can deliver four times the performance and four times the virtualization capability for the same price as previous generations, plus they are three to four times more energy efficient than previous POWER6 systems, IBM says.
One of the main areas to benefit from the four Power 750 systems at Agora SA will be the group's web services, reaching over 11 million users. The new servers will also support Agora's back-office business processes.
Using POWER7's dynamic workload-balancing and virtualization technologies, for example, Agora will be able to better manage changes in demand for its services while ensuring the maximum utilization of its systems. The new server infrastructure is also expected to result in a reduction in maintenance costs and energy consumption.
"Simplifying IT infrastructure is a top priority for clients like Agora SA who want to focus on running their businesses rather than managing their servers," notes Marcin Gajdzinski, general business manager of IBM Poland. "IBM's POWER7 servers are designed to help businesses tackle the most data intensive challenges while at the same time creating efficiencies in costs and energy."